Attention All E-Tailors: What"s Your Online Strategy for Black Monday?
- ROSEVILLE, MI, November 30, 2005 - Black Monday, the Monday after Thanksgiving is set to be the biggest shopping day of a record breaking online spending year. Online advertisers prepare to get more aggressive with Pay Per Click bidding this holiday season to take advantage of holiday online traffic. Consumers will start their online shopping at a search engine. Are you adjusting your holiday online Pay Per Click (PPC) budget accordingly?
Consumers are shifting more of their holiday spending dollars online in record numbers. According to estimates from Web metrics firm comScore holiday spending by consumers online will grow 24 percent over the same November to December period last year.
Black Monday, which is the Monday after Thanksgiving, is known as the online equivalent of "Black Friday". For Online e-tailers, Black Monday is the biggest online shopping day of the year. In fact, according to Verisign, last year"s Black Monday dwarfed the traditional offline Black Friday as the biggest shopping day of the year.
And holiday shoppers are starting online searchers early this year. On the recent Shopping.com Consumer Demand Index the most popular shopping search terms were: iPod, Xbox 360 and Digital Cameras. Online competitive intelligence firm Hitwise, reports that, "Searches for "Christmas gift ideas" were up 185 percent for the week ending November 5, 2005 versus the prior week (week ending October 29, 2005)".
Wider product selection and comparison shopping for deals with comparison shopping engines such as Froogle, Yahoo Shopping and the new Search FAST Shopping have fueled the increase in online shopping. Broadband connections at work, free shipping offers and the ability to shop without crowds and long lines are just a few of the reasons that Black Monday is such a big day for online shoppers.
For online marketers and businesses that advertise online the best tool to get you noticed
in such short a time is Pay Per Click advertising. As consumers look to search engines and comparison websites this holiday season to search for last minute gifts and compare prices on holiday purchases, the time is now to target online advertising to holiday shoppers with Pay Per Click"s inherent lead generating opportunities.
Bidding on holiday or gift-related key phrases can get you in front of holiday shopper eyeballs. Just remember, it has been an online advertising trend that cost-per-clicks (CPC"s) do increase during this time of the year, but so do conversion rates. Now is the time to get more aggressive with your bidding to take advantage of the increased holiday online traffic. Just make sure that the holiday shopping frenzy does not translate into a PPC bidding frenzy for you.
Now that Black Monday is approaching and search volume is increasing, now is the time to optimize your Pay Per Click campaigns. For more information on getting a good return on your holiday investment, contact one of the search engine marketing (SEM) professionals at AQABA Global Search Engine Marketing (SEM) to guide you through what is sure to be a banner year for online retailers. This holiday season advertisers will be able to make their keyword buys targeting major online destinations and ensure click accountability from the monitoring of AQABA"s Pay Per Click online marketing specialists.
AQABA Global Search Engine Marketing is a state of the art provider of global search engine marketing services, full Search Engine Marketing solutions and Pay Per Click technology. AQABA Global Search Engine Marketing continues to advance in its Internet Marketing disciplines with new technologies and current internalized processes designed to improve the ultimate online marketing experience for e-tailors. Based in Roseville, MI AQABA Global Search Engine Marketing (SEM) has a history-connecting consumer to business and business to business via with its innovative Internet techniques.
Visit AQABA at www.aqaba-sem.com
14.12.2005 - 20:25 Source: 24-7pressrelease.com | Read: 176 X
