Heys Ö¢ " it"s Canadian Cool!--Toronto"s VIP Fashion Week Swag

/24-7PressRelease.com/ - Toronto, March 16, 2005 Ö¢€” The Fashion Design Council of Canada (FDCC) and deb.on.air have VIPs literally rolling with style, and the fashion shows have yet to begin. For the first time, Robin Kay, president of the FDCC is providing very select guests with luxurious Heys luggage gift bags filled with the coolest Canadian products and services. The lucky fashionistas to receive these goodie bags valued at CDN$1,500 retail each, include big names like Jeanne Beker, host of Fashion Television, Phillip Bloch, stylist to the stars and frequent guest of fashion week in Toronto, Tim Blanks, host of Fashion File, Daria Werbory, international supermodel and Booth Moore, fashion critic at the LA Times.

L"Or al Fashion Week Fall 2005 in Toronto is an internationally recognized event, drawing industry representatives from around the globe. "The FDCC"s mission is to brand fashion in Canada. These exclusive style kits will help to elevate the profile of L"Or al Fashion Week and broaden the reach of Canadian designers showing at fashion week in Toronto," states Kay.

Debra Novack, deb.on.air"s founder created the Hey Ö¢€” It"s Canadian Cool style kit as a way to introduce people to some of the great Canadian designers, restaurants, and services they can enjoy throughout the week. "Toronto is hosting a major event, so it is up to us to make our guests feel welcome," explains Novack, "and ensures they get the full Canadian experience." We identified products and services according to some basic fashion week needs:

The need to KNOW in Toronto:
o www.sweetspot.ca />o Concierge and the City A Lifestyle Management Company

The need to KEEP FIT in Toronto:
o Track Fitness
o Savasana Therapy yoga chalk
o Lileo gym tote and t-shirt
o Iceberg water
o Pilates for Life DVD

The need to UNWIND in Toronto:
o Aaron Tessis CD
o Jacqueline Bradley"s book "The Bombshell Bible"
o Iceberg vodka


The need to DRESS-UP in Toronto:
o Firdosi underwear
o Joaned watch
o Boobalicious tank top
o Illicit stores- urban wear
o L"Oreal Micro derma Kit
o Goo Tees
o Dove Cleaners
o Simon Chang earrings by Artistic Jewellery
o Jeanne Lottie key ring
o Just Cuz brooch
o Susanne Lang ready-to-wear eau de parfum

The need to WINE and DINE in Toronto:
o Lobby
o Blowfish Restaurant and Sake Bar
o Moozoo organic chocolates
o Courthouse Market Grille

The need to be ON-THE-GO in Toronto:
o Heys Xcase carry-on luggage
o Koie travel wallet
o takenote cards and envelopes
o Karim Rashid pen by Umbra

For a complete list of contacts and detailed product information, please visit www.thedebonair.com. />

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Media Contact:
Walk the Red Carpet deb.on.air />Jodi Cohen Debra Novack
jodijodicohengroup.com debthedebonair.com
416 780-1672 416 854 4383