Semtek Partners with Noblett and Associates to Equip Financial Service ISOs with Semtek"s Mobile Card Readers

/24-7PressRelease.com/ - February 18, 2005 - Semtek Innovative Solutions Corporation, the leading developer of mobile card-reading technologies, and Noblett and Associates, a payment industry consultancy, announced today an alliance between the two companies to better channel Semtek"s products through Independent Sales Organizations (ISOs) that service financial and retail organizations. The goal of the alliance is to provide small- and medium-sized businesses with the ability to accept electronic payments via mobile/wireless devices in the most secure environment possible.

Companies with mobile business operations require the ability to accept credit card payments from remote locations. These businesses often turn toward trusted ISOs to research and recommend solutions that best meet their needs. Noblett and Associates, with its solid understanding of ISO requirements, will recommend Semtek"s card swipe products to ISOs that specialize in payments technologies.

"Our expertise in the payments industry, coupled with Semtek"s leading-edge product design, development and management will provide the industry with an unequaled mobile payments solution," said Paul Noblett, president of Noblett and Associates. "Although there are other players in the mobile/wireless payment field, Semtek is unique in terms of its ability to provide an efficient and extremely cost-effective solution."

Semtek"s card readers connect through wireless handheld devices, such as PDAs and cell phones, and support industries requiring mobile commerce applications, on-site lead retrieval, and immediate identity verification. The company"s mobile card readers are designed to work with top branded devices from such companies as Symbol, Intermec, HHP, PalmOne, Hewlett Packard, and Nextel. Semtek"s solutions are designed and priced to enable organizations of all sizes to be equipped with a cost-effective, secure means of accepting payments from remote locations. Competing products in the industry often require substantial investments in equipment, eliminating opportunities for small remote business operators.

"The strength of our alliance with Noblett and Associates lies in the synergy between the leader in mobile card reading technology and a trusted advisor to the ISO financial services industry," said John Sarkisian, Semtek"s chief executive officer. "Our combined expertise will result in more powerful mobile commerce solutions channeled more efficiently to the right markets."

About Semtek Innovative Solutions Corporation
Founded in 1998, Semtek Innovative Solutions Corporation is a developer and manufacturer of magnetic stripe card readers and software applications to empower businesses to conduct mobile commerce transactions. The company"s mission is to bring new, secure technology into the card-reader market to support growing e-commerce and financial transaction businesses. Semtek has emerged as the industry leader in Mobile Card Reading (MCR) technology for the mobile/wireless terminal market. For more information call 858-278-6003, or visit www.semtek.com. />
About Noblett and Associates
Noblett and Associates is a 12-year old payment industry consultant firm primarily focused on developing and improving domestic and international electronic payment solutions. The firm provides technical, business development and business management services for large-scale payment infrastructures. The company is headquartered in Ft. Lauderdale, Florida and is headed by Paul Noblett who, with over 30 years of experience, was instrumental in the technical and business developments of MBNA, MasterCard and NaBanco (FFMC/FDC).