ASIA SPORTS and ENTERTAINMENT SIGNS MARKETING DEAL WITH KOREAN LADIES PROFESSIONAL GOLF ASSOCIATION
- PASADENA, CA, March 01, 2006 - Asia Sports and Entertainment (ASE), an athlete representation and event management firm, announced today that the Korea Ladies Professional Golf Association (KLPGA) has designated ASE as its official "international marketing partner."
Through this strategic partnership, ASE will:
• Introduce the KLPGA in the United States, Canada and Australia to non-Korean speaking golfers through development of its English language website and marketing materials;
• Introduce the KLPGA to the American media;
• Introduce the KLPGA to new sponsorship opportunities;
• Introduce the KLPGA to medical experts and other ASE contacts in the United States;
• Assist the KLPGA in opening its tour to more foreign players and;
• Assist KLPGA members, officials and associates when they play, visit or travel in the United States.
"We see great opportunity in this groundbreaking relationship for both KLPGA and our firm," said Andrew Watkins, ASE president. "There has been a steady increase in the number of Korean female golfers from the KLPGA, who now play the LPGA tours in the States, and around the world. When I look at their success based on the number of titles they have captured, interest will only continue to grow.
Watkins added, "We are pleased that ASE has been chosen to assist in the KLPGA"s growth and development, and with our network of sports and marketing professionals, we will meet this challenging and exciting task head-on."
"It is a very exciting time for ladies professional golf in Korea," stated Il-Gon Kim, secretary general of the KLPGA. "We believe that it is important to our athletes that we work to bring international recognition to their game and our organization. We look forward to working with ASE."
About Asia Sports and Entertainment
ASE provides Athletic Representation, Event Management and Consultation Services that are focused on opportunities in the fast-growing Asian sports and entertainment markets, particularly China, Japan, Korea and India. To learn more about ASE, visit www.asiasports.us.
01.03.2006 - 9:43 Source: 24-7pressrelease.com | Read: 326 X
