Johnson Controls Selects Brandmotion to Distribute Aftermarket Modules for Railport Vehicle System
- DETROIT, MI, September 19, 2006 - Johnson Controls - a major global supplier of automotive seats, interior systems, electronics and batteries - has named Ann Arbor, Michigan-based Brandmotion, LLC as the exclusive distributor of aftermarket modules for the company"s Railport Vehicle Personalization System. The Railport technology, which debuted several years ago, is an automotive overhead system that allows consumers to customize their vehicle interiors via the attachment of various modular devices. A broad selection of modules can be used with Railport - everything from DVD players, MP3 players and Bluetooth wireless systems to first-aid kits and extra storage bins.
"The Railport Vehicle Personalization System - which now is integrated as an original-equipment feature on several vehicle models - delivers high value for both automakers and vehicle-buyers," said Byron Foster, group vice president - Interiors, North America for Johnson Controls. "Brandmotion brings strong aftermarket capabilities to the table, and, as a result, our Railport system will continue to grow, both in visibility and market impact."
Brandmotion develops, markets and distributes highly integrated automotive accessory solutions for consumers via the aftermarket. The company focuses on multiple distribution channels, including auto dealers, other distributors and expeditors, retail stores, Internet and catalog sales.
Current Railport modules available from Brandmotion include the AutoVision Rear Seat Entertainment System from Johnson Controls, BlueConnect Hands-Free Cellular Phone System, also from Johnson Controls, Motorola two-way radio system, Valeo air-purification system, and Valeo Thermeo . Also available are a CD/DVD holder, dual sunglasses module, first-aid kit, premium cedar custom cigar humidor, storage bin, and tissue holder.
During January 2006, the Railport Vehicle Personalization System, as well as current and future modules available from Brandmotion, were displayed at two major trade shows. Johnson Controls was among the exhibitors at the 2006 International Consumer Electronics Show (CES) in Las Vegas (January 5 to January 8, 2006) and the 2006 North American International Auto Show (NAIAS) in Detroit (January 8 to January 12, 2006). Brandmotion was represented in booths sponsored by Johnson Controls at both events.
"Since its introduction several years back, the Railport Vehicle Personalization System from Johnson Controls has generated significant consumer interest," said Foster. "Thanks to this innovation, vehicle owners gain the ability to customize their interiors with ease, adding and updating desired accessories exactly as they want them."
20.09.2006 - 20:22 Source: 24-7pressrelease.com | Read: 339 X
