AMARU"S GLOBAL BROADBAND TV SERVICE SIGNS UP PARTNER IN MALAYSIA TO DISTRIBUTE 50,000 M2Btv PONY SET-TOP BOXES OVER 3 YEARS

- HOLLYWOOD, CA & SINGAPORE, February 13, 2007 - Amaru, Inc (AMRU) announced today that its subsidiary, M2B World Asia Pacific Pte Ltd (M2B Asia), has secured the distribution of its M2Btv PONY set-top boxes into the Malaysian market through a non-exclusive three-year deal for 50,000 units signed with the media arm of Malaysia-listed MOL AccessPortal.

Starting this March, upper middle-income condominium residences in the Malaysian capital city of Kuala Lumpur will be able to access 60 channels of M2Btv on-demand content comprising international as well as localized programs. "Premium Malaysia" and "Platinum Malaysia" will consist of 10 channels of specially-tailored Asian language programs including Korean, Chinese and Malaysian dramas, variety and sports, in particular, highly popular regional football matches.

"With the successful roll-out of our Global Broadband TV service in the US and Singapore in the second half of last year, Malaysia is one of a series of strategic in-country distribution tie-ups that we are targeting this year," said Mr. Binny, president and CEO of Amaru, Inc.

Amaru"s technology partner for this Global Broadband TV service, Zentek Technology Singapore, a subsidiary of Japan-listed Zentek Technology Group, will help to manage the distribution and technical support for the 50,000 M2Btv Pony set-top boxes over the three-year period in Malaysia.

"Owning the exclusive rights to distribute M2B-branded content in multiple territories, combined with our proprietary broadband streaming network to deliver high quality on-demand viewing pleasure to a worldwide audience, gives us a formidable competitive edge and fast start-up ability to secure in-country distribution deals," Colin added.

In addition to on-demand entertainment content, M2Btv subscribers also enjoy face-to-face video calls and messaging at no additional charge, on-demand shopping, casual interactive games such as Sudoko, and karaoke.

13.02.2007 - 20:19 Source: 24-7pressrelease.com | Read: 739 X